Bars can experience a drop in business during the winter months. Winter blues, freezing temperatures and bad weather can make it tempting to stay in. You can prepare your business for the winter slump. These six key elements will help you make your winter bar profitable.
The world will navigate safe business practices during the Coronavirus pandemic. Please make sure you know your local restrictions and align your promotional efforts with them.
Advertising on Social Media
It’s your job as a bar owner to get customers out of the cold and into a drink with their friends. You can upload photos to your Instagram account showing your staff enjoying a drink or craft beer by the fire. Please post a message to your followers stating that they deserve a drink after a long day of sledding. To give your customers an incentive to get out of their homes, offer weekly specials or happy hours. Social media marketing techniques can be used to your advantage, no matter what you post.
Make a seasonal menu with spiked drinks and cocktails. Warm winter drinks are an ideal way to help your guests beat the cold after shoveling the driveway. After a stressful holiday shopping trip, a hot cup of chocolate can be made more soothing by adding liqueur. These delicious winter drinks are worth adding to your holiday menu.
- Spiked Hot Chocolate
- Mulled Spiced Cider and Wine
- Hot Toddy
- Irish Coffee
- Hot Buttered Rum
Weekly Bar Promotional Events
People like routine, and hosting weekly events will continue to bring in customers. To fill your seats, start a winter trivia night simultaneously each week. To encourage people to spend their money at your bar, offer prizes such as gift cards.
Hosting a weekly show on a new TV program can build customer loyalty. You can make a show-exclusive menu or cocktail. You can attract a large crowd to your party by hosting a summer-themed party and serving summer drinks. You can still attract customers even when the weather is not looking good with some clever bar marketing.
Spring and summer are great times to host high-turnover pub crawls. Winter guests at your bar will be happy to stay for hours and order more if there is good weather and a welcoming atmosphere inside. First, make sure your bar is properly insulated and has a working heating system. Turn on the thermostat. After you have achieved a comfortable temperature, turn on the thermostat. Next, add warm lighting and decorative candles. This will create a welcoming atmosphere that your guests will love to return to.
Game Day Promotion
It’s smart marketing to hold The Big Game at your bar. But it’s great to also keep hockey, basketball and football on during the season. Interactive activities can make game day even more exciting. You can encourage socializing at your bar by hosting interactive activities. Customers will know that they have a place where they can watch the game and talk with other like-minded fans.
You can invest in a foosball or pool table, as well as a dartboard. You can organize weekend tournaments and share the details on your social media accounts. The first five teams to sign up will receive a complimentary drink. Focusing on Sports bar marketing can help you attract sports fans to the business.