Although the idea of opening a commercial brewery can be exciting, thrilling, and inspiring, it can also be frightening.
How do you begin? What equipment do you require? Where can you find your recipes? What size space is needed?
The big question is: How do you make it profitable?
There are many things to take into consideration.
Where can you find advice on starting a craft brewery?
Good news – we can help!
Here are some things to consider when you start a brewery.
It is essential to define your purpose when you start a business, but it is even more important to start a craft brewery.
Being in the beer business is often a labor of love. This is not a business you enter to make millions. It’s about sharing your passion with the people. You can make some money if you do this well. This is what you should be focusing on when you start.
So, why are you here? What is your unique value proposition? What are you able to offer that no one else has?
Once you have decided on these things, it is time to translate them into your marketing and brand. Others must understand your message. Your customers will interpret you most comfortable for them.
Your brand will become an integral part of your business
- Type of beer
- Brewery experience
Your local council is your friend! It’s a great partner to have. They will help you make sure all your legal ducks have been thrown in order.
You will need to be aware of these things when visiting Australia.
- Permit and license requirements, zone classifications – Local city planning permit/Development Approval (DA).
- State liquor license
- Building permit
- Wastewater agreement
- Permission from the Australian Tax Office to manufacture alcohol
It’s time for spreadsheets! Figures and facts!
It can be slow, but it is important to calculate ALL costs accurately. To be prepared for any unexpected costs, leave around a 10-15% buffer.
They happen, unfortunately!
JOIN THE CRAFT BEVER COMMUNITY
Craft beer is more like a small community. It is unlike anything you will ever find elsewhere. We share information, celebrate success, and help our friends.
Get in touch with other breweries that have similar setups to yours. Learn from their successes and mistakes, do your research.
A mentor is someone who would not be considered a competitor but can give advice and listen to your concerns. This is the best part about it: for every favour they give you, you can get them back.
MAKE BEER YOU LOVE
You need to target the right market. Yes, you need a target market.
You don’t always have to be amid the latest trends. Every game-changing idea was originally a ‘new idea’ that a guy had once.
Do not outsmart the market or make substandard products better or more popular.
Don’t forget to use quality ingredients when brewing! We know that there are always times and places to save money, and we can help you do it. The quality of your product is what matters. It’s your integrity, and it’s your ticket to success.
Craft beer is what you are passionate about. If quality is compromised, your customers will be able to tell.